Hey, Girlfriend!

❀ Making the World a Brighter Place One Friendship at a Time


After Val and I decided to create “Hey, Girlfriend!”, we needed a logo.  Valerie said we should do two girls arm in arm.  I could instantly visualize what she had in mind: two sassy friends, walking arm in arm with the posture of laughter and a trusting friendship.

I sketched the following ideas to see if this was the sort of feeling Valerie imagined.  She responded encouragingly.

Rough logo idea | HeyGirlfriend.Net

Logo Development | HeyGirlfriend.Net

The sketches were far from perfect, but we wanted some examples to send to our graphic designer, along with some examples of actual logos we liked.

Our graphic designer sent back some quick ideas…

Logo Development Flower | HeyGirlfriend.NetLogo Development Sketch | HeyGirlfriend.Net

Logo Development Girlfriends | HeyGirlfriend.Net

None of the logos captured the essence of our silliness.

So I drew this:

IMG_7432 (1)

Then this:

Logo Development | HeyGirlfriend.Net

Our graphic designer turned it into this:

Logo Development | HeyGirlfriend.Net

It was better, but what happened to the dripping paint?  The hips were boxy and that ponytail was unfriendly!  I swished a curlicue ponytail over a whited out copy of the angular ponytail.  Then I rounded out the hips and drew a prettier neckline on the black jumpsuit.   When we were satisfied, I took a picture with my phone and emailed it back to our graphic designer.

Logo Development | HeyGirlfriend.Net

This is what our graphic designer gave us:

Logo Development | HeyGirlfriend.Net

We liked the girls above, but they didn’t resonate with us.  So we re-submitted several renditions of my last drawing; each time with subtle refinements.

Logo development 1 ~ HeyGirlfriend.NetLogo development ~ HeyGirlfriend.Net

And finally, this is the one that stuck!our final logo | HeyGirlfriend.Net

Before  ↓

Logo Development | HeyGirlfriend.Net

After   ↓

our final logo | HeyGirlfriend.Net

12 thoughts on “The creation of our Logo

  1. Sarah says:

    A logo is such a labor of love. Thank you for sharing the process with us!

    Liked by 1 person

    1. It is tough to create a logo that portrays the message you want to send out about your brand!


  2. Pam says:

    That’s totally us

    Liked by 1 person

    1. Pamela Jean, Val and I argue over which one is which… Which girl are you claiming? You could be either one, right?! ❤


  3. JJ says:

    You designed the perfect Logo.

    Liked by 1 person

  4. I am the one with the” “V” neck top (get it?) and Mel is the sassy one with the dress. But we can still make one with a plant or paint brush in her hand for you Pam!

    Liked by 1 person

  5. That would make me the demure, elegant one with a beautiful bouquet of flowers! Ha! We both think we are the girl in black! If you look at the upper body silhouette on the girl in black, you can clearly see an “M”. The legs of the “M” are my arms and the center part of the letter “M” is my black jumpsuit’s neckline. 😉


  6. JJ, Melissa did a great job! She is so creative . Good job, GIRLRIEND! Amy Alvarez Bowers is our graphic designer and she is a dream to work with too!


  7. Denice says:

    Now THAT was interesting! Thanks for sharing all of the thought process and improvements. Best of luck “Girlfriends”!!

    Liked by 1 person

  8. Nancy says:

    WOW! A great process! And the final outcome was a fabulous success. WELL DONE!
    It took me a while to get my header and picture the way I wanted it.


  9. Thank you Nancy! Your header and your blog are beautiful… twotrailsoneroad.com!


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