After Val and I decided to create “Hey, Girlfriend!”, we needed a logo. Valerie said we should do two girls arm in arm. I could instantly visualize what she had in mind: two sassy friends, walking arm in arm with the posture of laughter and a trusting friendship.
It was better, but what happened to the dripping paint? The hips were boxy and that ponytail was unfriendly! I swished a curlicue ponytail over a whited out copy of the angular ponytail. Then I rounded out the hips and drew a prettier neckline on the black jumpsuit. When we were satisfied, I took a picture with my phone and emailed it back to our graphic designer.
This is what our graphic designer gave us:
We liked the girls above, but they didn’t resonate with us. So we re-submitted several renditions of my last drawing; each time with subtle refinements.