After Val and I decided to create “Hey, Girlfriend!”, we needed a logo. Valerie said we should do two girls arm in arm. I could instantly visualize what she had in mind: two sassy friends, walking arm in arm with the posture of laughter and a trusting friendship.
The sketches were far from perfect, but we wanted some examples to send to our graphic designer, along with some examples of actual logos we liked.
None of the logos captured the essence of our silliness.
So I drew this:
Our graphic designer turned it into this:
It was better, but what happened to the dripping paint? The hips were boxy and that ponytail was unfriendly! I swished a curlicue ponytail over a whited out copy of the angular ponytail. Then I rounded out the hips and drew a prettier neckline on the black jumpsuit. When we were satisfied, I took a picture with my phone and emailed it back to our graphic designer.
This is what our graphic designer gave us:
We liked the girls above, but they didn’t resonate with us. So we re-submitted several renditions of my last drawing; each time with subtle refinements.
And finally, this is the one that stuck!
Before ↓
After ↓
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Hey, Girlfriend! 
A logo is such a labor of love. Thank you for sharing the process with us!
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It is tough to create a logo that portrays the message you want to send out about your brand!
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That’s totally us
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Pamela Jean, Val and I argue over which one is which… Which girl are you claiming? You could be either one, right?! ❤
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Love it!
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You designed the perfect Logo.
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I am the one with the” “V” neck top (get it?) and Mel is the sassy one with the dress. But we can still make one with a plant or paint brush in her hand for you Pam!
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That would make me the demure, elegant one with a beautiful bouquet of flowers! Ha! We both think we are the girl in black! If you look at the upper body silhouette on the girl in black, you can clearly see an “M”. The legs of the “M” are my arms and the center part of the letter “M” is my black jumpsuit’s neckline. 😉
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JJ, Melissa did a great job! She is so creative . Good job, GIRLRIEND! Amy Alvarez Bowers is our graphic designer and she is a dream to work with too!
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Now THAT was interesting! Thanks for sharing all of the thought process and improvements. Best of luck “Girlfriends”!!
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WOW! A great process! And the final outcome was a fabulous success. WELL DONE!
It took me a while to get my header and picture the way I wanted it.
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Thank you Nancy! Your header and your blog are beautiful… twotrailsoneroad.com!
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